HOW DO WE BRIDGE GENERATIONAL GAPS?
Dr. Martens boots bridge the generational gap through their timeless style, adding a unique flair to those who identify with the brand. We were tasked to connect customers old and new with Dr. Martens' spirit of rebellious self expression, so we created a manifesto that taps into Dr. Martens brand heritage allowing both old and new generations to #STANDFORSOMETHING and stand together even when we are divided.
*The brief originally tasked us to focus on radio. We started there, but now we are here:
Radio Spot Visual Extensions:
We are giving a bold new voice to the iconic boots by showcasing the feelings and power Dr. Martens has with every generation.
Dr. Martens boots bridge the generational gap through their timeless style, adding a unique flair to those who identify with the brand, allowing us all to stand for something and stand together even when we are divided.
We are giving a bold new voice to the iconic boots by showcasing the feelings and power Dr. Martens has with every generation.
Dr. Martens boots bridge the generational gap through their timeless style, adding a unique flair to those who identify with the brand, allowing us all to stand for something and stand together even when we are divided.
AD: Johana Martinez CW: Chanae Reed